This week on the blog we thought we’d share a sneak peek at some of the work we’ve been doing of late to support the team at Tecnovap UK as they begin their approach to the market here in the UK for the first time.
Well it’s been a hectic summer so far at SVC HQ with all kinds of projects kicking off and gearing up nicely…
Firstly – as you can see above, we’ve been taking advantage of the summer sunshine to help our friends at Canoe2 get the most out of the summer months. This year has been the guys’ busiest yet with visitors all over the Boathouse shop every day of the summer holidays. We’ve been hard at work keeping the guys stocked with fresh social media and email goodness, as well as planning for their big charity event with Spurgeons later in the summer as well.
Next, we’ve been hard at work with our friends at SpaceVac supporting the launch of a whole range of new distributors around the world as they continue their quest for global domination. This month we’ve been working on a range of marketing materials to support these companies in countries like Brazil, Slovakia, Lithuania and Austria in this month alone.
Meanwhile, as we start working on a number of retail and merchandising projects in the run up to Ch******s (which we still can’t bring ourselve. In addition we’ve also been hard at work finishing up some new projects with the guys at the Northamptonshire Logistics Forum as they gear up for the release of the new SEATS guidance later this month, helping to standardise quality and safety levels among temporary drivers.
It’s a really interesting project working a whole range of partners to create a range of engaging online and offline materials to support the rollout of the campaign across Northants – and hopefully further afield in the future.
All told between all of the above and criss-crossing the county recording content for the Nene Valley Festival Podcast, (the fifth episode of which just went live!) its been an absolutely crazy few weeks!
Keep up to date with everything we are up to by connecting with on social media (We live at @soverycreative everywhere!) or get in touch to see how we can do something very creative for you!
We’ve posted here on the blog before on the work we did last year for the NHS Apprenticeship team developing a new brand and set of materials for the team, so we were delighted to be asked back to design a number of items for the recent Apprenticeship Celebration Event that took place in Northampton a week or two back.
The project was a really interesting challenge and gave us the opportunity to work across a range of different areas.
The first area was the printed material required for the night. We worked up a range of tickets, fliers and the awards brochure itself making use of some beautiful card stocks and effective use of Spot UV finishing to give the finished products a real lift. Little flourishes like Spot UV – as well as other options like embossing or foiling – can provide stunning little details to pieces of work like this and we were really pleased with how this turned out.
In addition, we also provided a range of branded merchandise for the event including their awards – and even designed the certificates for awards finalists and a backdrop to photograph themselves against!
Its always fun watching a brand like this come to life across a range of mediums and by the event we were really happy with how it all came together.
If you’ve got an event or awards night coming up – talk to us to see how we could do something very creative for you too!
We thought we would share some little sneak peeks of a brochure design we’ve just finished putting together for SpaceVac Specialist Cleaning here in Northampton.
The company, which is a sister company of another client of ours SpaceVac, was looking a bright, impactful brochure to support the launch of its new cleaning division and were really happy with the results.
By opting for this banded approach across the cover, we are planning to utilising some great print finishes like Spot UV to really give the front cover some impact while the textural possibilities on the other sections should result in a gorgeous, tactile piece of print in the end.
We’ll share some photos when they come back from the Printers!
SpaceVac are a manufacturer of high-level cleaning equipment based in Northampton UK. The company have been a long time client of So Very Creative and we take great pleasure in providing a range of services from marketing consultancy and event support, to website management and social media.
Another area we have worked in for the last few years has been giving SpaceVac a consistent brand identity across its web, print and other areas. This had especially proven to be an issue where international partners and companies had been given free license to do as they pleased!
Firstly, we worked with SpaceVac to identify the core elements of their existing branding that they liked and worked to update and develop them across a wide range of medium.
Once we had established this visual identity, we got to work deploying it across the companies website, printed literature, print adverts and more. We enclose a few examples here of how this work has shaped up over the last few months.
As the company has begun to expand worldwide, we have worked collaboratively with these new partners, to provide locally specific marketing assets all in line with the core SpaceVac branding.
We are very pleased to share with you the first glimpses of the work we’ve been undertaking recently for the NHS here in Northamptonshire. The team at the NHS , first approached us at the end of 2016 with a variety of design and print requirements to deliver a range of marketing collateral to support their campaign to recruit local apprentices.
After an initial meeting with the team it became clear there were a number of key ‘tent poles’ that we had to hang our designs onto.
- The team were keen to utilise a visualisation such as a mind map to try and demonstrate the breadth of opportunities available within the NHS and we all agreed that a mind map was a great way to bring that to life in a simple, easy to digest manner.
- We had to come up with something impactful and bold – that grabbed attention at events like jobs fairs where employers are fighting for attention in a sea of marketing material.
- We needed to create a brand that aligned neatly with the nationwide “Step into the NHS” campaign whilst retaining a uniquely “Northamptonshire feel”.
We have shared here the results of this work and we’re really excited with how its all turned out so far. To bring the mind map to life without having add a huge amount of text we utilised a series of icons to represent the various job types and responsibilities available to people within the NHS.
Moving forward these icons will be a great device to help translate the branding into specific pieces of marketing materials or online assets.
We will share more of this project as pieces of work continue to come back from the printers – once this phase of the project is complete, the next task is for us to adapt and update the materials to an internal audience who are already employed within the NHS.
In the meantime, to find more examples of our work you can browse the archive here, or alternatively, feel free to get in touch with us to discuss your requirements today.