Well 2020 has certainly gotten off to a bang as we get underway with a boatload of new projects across the Marketing spectrum.
A sneak peek of a little brochure project we’ve been working on for our friends at SpaceVac International…
A couple of pieces of work we delivered this month for our friends at Canoe2.
We’ve been working with the team at Canoe2 for a little while now, manning their blog and social media duties, as well as delivering email marketing campaigns and on occasion – some pieces of graphic design as well.
Recently the team came to us with a couple of small requests – the first being some new signage for use in their retail store at Rushden Lakes to highlight the gorgeous new Shepherds Hut the guys are now offering. (Which if you haven’t seen – is beautiful!)
Once we’d completed that little project, we also delivered some new cookbooks for the team to showcase their stunning range of accommodation options for their guests. This was another really fun little project to get our teeth into, as we also got to spend a lovely day in the sunshine at the Barnwell campsite photographing all of the dwellings as well.
In the meantime – to talk to us about any requirements you might have for design or print materials – contact us today to see how we might be able to help!
When we started working with SpaceVac a couple of years ago, one of the issues that they noted right off the bat, was that without a guiding hand in terms of marketing and branding worldwide, the companies distributors had fallen into a nasty habit of making it all up as they went along.
After working with the team to develop a brand identity and set of visual guidelines that the client loved, we have spent the last 12 months rolling these materials out across the companies estate of distributors worldwide.
Its a project that has presented a number of interesting challenges – between trying to copy-check brochures translated into Japanese, juggling a dozen different production deadlines at any one time and trying to strike a balance between producing materials that meet the needs of the local suppliers and partners as well as our client.
The most recent example of us delivering this kind of support has been the launch of SpaceVac in the United States – which as regular readers of the blog will know is how we ended up in Las Vegas last month.
In addition to providing hands on support and training on the ground to the team in terms of getting set up with marketing and social media activity around the product, we’ve also been hard at work working up a range of project videos, catalogues, brochures and more – including a brand new gorgeous WordPress-powered web solution to help bring the product to market in a sleek looking package. The highlight of the website for us, was a self serve area for distributors to log into and download marketing materials remotely – ensuring that all materials being used are on brand and approved at all times.
You can find some examples of the kind of work we’ve been doing below, or alternatively, get in touch to see how we might be able to assist you deal with these kinds of issues in your business!
One of the things we love most about running a small studio, is the sheer variety of work we get to throw ourselves into on a weekly basis. While at times it can get stressful moving from completely different disciplines at speed (and thats without counting all of the new things like accounting and admin that is all a new world too!) it helps to stay inspired and motivated and quite often, ideas that spark in one project will inspire something on another part of our to-do list.
One of the things that helps to keep our to-do list quite so varied is the scale and range of our customers. Here at SVC, we look after the creative and digital requirements of businesses from local councils and training providers, to multinational companies and small local startups.
These will all obviously have their own distinct range of requirements – some companies approach us with a very distinct requirement in mind – “I need a new website” for example – while others outsource all of their marketing and creative work to us on a monthly retainer. We try and keep our solutions as flexible as possible to ensure our customers are always getting the most of amount of ‘bang for their buck’ whilst offering cost effective options.
This approach means that on a weekly basis we can be doing anything from writing and delivering social media content, designing and building website, managing the printing and production of marketing materials and collateral and even bespoke requirements such as training or delivering workshops.
This variety helps us to grow as a business and keep our fingers on the last creative and digital developments for the benefit of our customers.
You can find some examples of our recent projects by clicking here, or alternatively why not contact us to find out more about how we might be able to help…
From a designers point of view there are very few things that are as exciting as the endless possibilities afforded by a blank canvas. While it can occasionally be quite daunting – we were recently given exactly this kind of project when we were tasked with a top to bottom rebrand of the SVT Group.
The SVT Group is a group of companies based in Northampton that offer a range of manufacturing and engineering solutions across the specialist cleaning sector. Some of their companies including SpaceVac and The Gutter Devil who we also count as clients as you might have noticed elsewhere on this website.
The requirements for the rebrand were a complete top to bottom rebrand including;
- The design of a new uniform for staff
- Designing new vehicle liveries
- Development of new website and social media presence
- Design of new printed collateral and stationery
It was quite literally a top to bottom redress of the company and we quickly got to work on brainstorming ideas. The nucleus of the whole idea actually came about while exploring typefaces for the main company logo. The font we settled on was called Neoterique and a quick google search led to us finding that this word meant “A person who advocates new ideas” – which actually, given the companies focus on innovative solutions and continued investment in research and development made a lot of sense.
From there we took these concepts and married to them to the colour scheme the client had in mind to create a look and feel that felt modern, sleek and polished.
Where we think these designs will really come to life is in print where we can utilise specialist finishing options like Spot UV and silver foil blocking to really bring out some of these details and make their printed versions look beautiful.
We have enclosed some examples here of how that branding is going to be looking when applied. Let us know in the comments below what you think!