This week on the blog we thought we’d share a sneak peek at some of the work we’ve been doing of late to support the team at Tecnovap UK as they begin their approach to the market here in the UK for the first time.
A sneak peek of a project we’ve been working on for a number of months here in Northamptonshire – a book design project for the Northamptonshire Logistics Forum.
The aim of this project is to bring to life the work that the forum have been doing of late, developing a standardised code of safety and conduct for drivers, agencies and end users within the Northants Supply Chain.
Our role in the project is to now take that work, and put together not only a web portal that houses the content and guides users through the whole process, but also to design a book that put the work across in an engaging, easy to digest format.
We’re really excited with how with the project has come together (not least seeing the first deployment for the first time of the forums new modular logo that we recently designed for them!) and we will share more as the project launches publicly for the first time later this week at the next Northants Logistics Forum.
For now though – to talk to us about your own requirements for design, print, production or anything else creative – reach out and talk to us today!
When we started working with SpaceVac a couple of years ago, one of the issues that they noted right off the bat, was that without a guiding hand in terms of marketing and branding worldwide, the companies distributors had fallen into a nasty habit of making it all up as they went along.
After working with the team to develop a brand identity and set of visual guidelines that the client loved, we have spent the last 12 months rolling these materials out across the companies estate of distributors worldwide.
Its a project that has presented a number of interesting challenges – between trying to copy-check brochures translated into Japanese, juggling a dozen different production deadlines at any one time and trying to strike a balance between producing materials that meet the needs of the local suppliers and partners as well as our client.
The most recent example of us delivering this kind of support has been the launch of SpaceVac in the United States – which as regular readers of the blog will know is how we ended up in Las Vegas last month.
In addition to providing hands on support and training on the ground to the team in terms of getting set up with marketing and social media activity around the product, we’ve also been hard at work working up a range of project videos, catalogues, brochures and more – including a brand new gorgeous WordPress-powered web solution to help bring the product to market in a sleek looking package. The highlight of the website for us, was a self serve area for distributors to log into and download marketing materials remotely – ensuring that all materials being used are on brand and approved at all times.
You can find some examples of the kind of work we’ve been doing below, or alternatively, get in touch to see how we might be able to assist you deal with these kinds of issues in your business!
As we posted about recently, we’ve been really happy to be working with our friends at Canoe Two lately. As well as looking after all of their social media work however, another project we have been collaborating on has been the launch of a new website for their Boathouse space.
For anyone who hasn’t visited yet, the Boathouse shop that Canoe 2 call home these days, overlooks the Lake at the heart of Rushden Lakes and is a beautiful space. The building also features meeting rooms etc that can be hired by local businesses, groups, charities etc.
The team asked to us help deliver a small website for the facility to help drive interest in booking the space. Given a tight budget and a need to turn around the site in a very tight timeline, WordPress was a natural choice for building the site and so we were able to deliver a clean, mobile responsive website in under a week that the team were really pleased with.
We look forward to working with the team at The Boathouse over the coming weeks and months to develop the site further and hopefully help the space become a part of the vibrant community that exists along the River Nene.
You can see some screenshots of the work above and below, and feel free to browse the website over at theboathouse.org.uk.
We thought we would share some little sneak peeks of a brochure design we’ve just finished putting together for SpaceVac Specialist Cleaning here in Northampton.
The company, which is a sister company of another client of ours SpaceVac, was looking a bright, impactful brochure to support the launch of its new cleaning division and were really happy with the results.
By opting for this banded approach across the cover, we are planning to utilising some great print finishes like Spot UV to really give the front cover some impact while the textural possibilities on the other sections should result in a gorgeous, tactile piece of print in the end.
We’ll share some photos when they come back from the Printers!
SpaceVac are a manufacturer of high-level cleaning equipment based in Northampton UK. The company have been a long time client of So Very Creative and we take great pleasure in providing a range of services from marketing consultancy and event support, to website management and social media.
Another area we have worked in for the last few years has been giving SpaceVac a consistent brand identity across its web, print and other areas. This had especially proven to be an issue where international partners and companies had been given free license to do as they pleased!
Firstly, we worked with SpaceVac to identify the core elements of their existing branding that they liked and worked to update and develop them across a wide range of medium.
Once we had established this visual identity, we got to work deploying it across the companies website, printed literature, print adverts and more. We enclose a few examples here of how this work has shaped up over the last few months.
As the company has begun to expand worldwide, we have worked collaboratively with these new partners, to provide locally specific marketing assets all in line with the core SpaceVac branding.
We’ve enjoyed working alongside the team on the Destination Nene Valley project for a number of years now and we were very happy to be working alongside them last week on a job at Stanwick Lakes in Northamptonshire.
For a little while now the team onsite have been experiencing issues with the old touchscreen kiosk that was in place and so we were approached to put together a new installation for them to enable their visitors to continue to browse online some of the local attractions and businesses of note.
You can see a before and after shot of the work on the right hand side here but the first thing we did was to strip out the old foamex panels and replace them with a fresh new set of updated graphics. These large format panels are very easy to install and remove and are really durable – made from a 5mm foamex board. The panels here are in direct sunshine most of the day as well so they are all coated in a specialist UV coating to ensure that the colours and finish don’t fade over time.
From here, we developed a custom iPad portal for the team which provides a safe and controlled environment for users to browse approved content. In this instance, we opted for the larger screen real estate of the 12.9 iPad pro which is a perfect choice for this kind of install. This was then securely fastened in place in a tamper proof lecturn and all told – we’re very happy with the results.
This kind of iPad-led approach is a really effective way of providing interactive experiences to customers. The same methodology can also be adapted in so many different ways – data capture and email sign-ups at events for instance, retail stores could play videos or allow online ordering from websites – the possibilities are endless.
Why not get in touch and see how we can help put together something like this for you today!
We are very pleased to share with you the first glimpses of the work we’ve been undertaking recently for the NHS here in Northamptonshire. The team at the NHS , first approached us at the end of 2016 with a variety of design and print requirements to deliver a range of marketing collateral to support their campaign to recruit local apprentices.
After an initial meeting with the team it became clear there were a number of key ‘tent poles’ that we had to hang our designs onto.
- The team were keen to utilise a visualisation such as a mind map to try and demonstrate the breadth of opportunities available within the NHS and we all agreed that a mind map was a great way to bring that to life in a simple, easy to digest manner.
- We had to come up with something impactful and bold – that grabbed attention at events like jobs fairs where employers are fighting for attention in a sea of marketing material.
- We needed to create a brand that aligned neatly with the nationwide “Step into the NHS” campaign whilst retaining a uniquely “Northamptonshire feel”.
We have shared here the results of this work and we’re really excited with how its all turned out so far. To bring the mind map to life without having add a huge amount of text we utilised a series of icons to represent the various job types and responsibilities available to people within the NHS.
Moving forward these icons will be a great device to help translate the branding into specific pieces of marketing materials or online assets.
We will share more of this project as pieces of work continue to come back from the printers – once this phase of the project is complete, the next task is for us to adapt and update the materials to an internal audience who are already employed within the NHS.
In the meantime, to find more examples of our work you can browse the archive here, or alternatively, feel free to get in touch with us to discuss your requirements today.
From a designers point of view there are very few things that are as exciting as the endless possibilities afforded by a blank canvas. While it can occasionally be quite daunting – we were recently given exactly this kind of project when we were tasked with a top to bottom rebrand of the SVT Group.
The SVT Group is a group of companies based in Northampton that offer a range of manufacturing and engineering solutions across the specialist cleaning sector. Some of their companies including SpaceVac and The Gutter Devil who we also count as clients as you might have noticed elsewhere on this website.
The requirements for the rebrand were a complete top to bottom rebrand including;
- The design of a new uniform for staff
- Designing new vehicle liveries
- Development of new website and social media presence
- Design of new printed collateral and stationery
It was quite literally a top to bottom redress of the company and we quickly got to work on brainstorming ideas. The nucleus of the whole idea actually came about while exploring typefaces for the main company logo. The font we settled on was called Neoterique and a quick google search led to us finding that this word meant “A person who advocates new ideas” – which actually, given the companies focus on innovative solutions and continued investment in research and development made a lot of sense.
From there we took these concepts and married to them to the colour scheme the client had in mind to create a look and feel that felt modern, sleek and polished.
Where we think these designs will really come to life is in print where we can utilise specialist finishing options like Spot UV and silver foil blocking to really bring out some of these details and make their printed versions look beautiful.
We have enclosed some examples here of how that branding is going to be looking when applied. Let us know in the comments below what you think!